Going it alone: How to run a successful fundraiser all by yourself
One of the most rewarding experiences you can undertake is raising money for a cause you believe in, a personal project, or to help someone else in need.* When you take on this task by yourself, the intrinsic rewards increase, but so does the work. That’s why it’s important to focus on fundraising ideas that produce proven results and won’t take up too much of your time. You need a fundraiser that’s easy to run and has shown proven results.
The best fundraising ideas are the simplest ones
Perhaps you have some creative ideas of your own to raise money, but if you have never run a fundraiser or you’ve run out of fundraising ideas, here are some quick ideas and things to consider before you embark on your fundraising:
- Set a fundraising goal. Choose an amount that everyone can rally behind and communicate that goal and what the funds will be used for to your supporters. Everyone performs better with a specific goal in mind.
- The Unhealthy Food Debate. There was a time when nearly everyone was eager to chip into a cause by buying candy bars, cookies and other non-nutritious “food” items. With the emphasis now on health and fitness, unhealthy food is increasingly becoming a tough sell. So maybe it’s time to just say “no” to that tub of cookie dough or calorie-laden candy and other unhealthy fare that’s sold for fundraisers. For the sake of your supporters and the success of your fundraising.
- On-Line vs. Catalog Sales. Forget the debate, you’ll have more success with a combination of catalog and on-line sales. Catalogs are a great tool for selling in person, while on-line sales broaden the reach of your fundraiser immensely without adding work. Successful fundraisers make use of both these important tools.
- Sell the right product at the right price. People are tired of supporting fundraisers that offer products that are over-priced and that they can purchase at a local retail outlet for much less. When you offer high-quality, value priced, branded products that are backed by a name that is trusted, your supporters will be more eager to buy.
- Score big profits. Just looking at percentage of profits is a narrow-minded approach. You might receive 90% profit on a $1 item, but have to sell dozens and dozens to creep toward your goal. Or, by earning $10 on the sale of one Yankee Candle, you’d only have to sell 10 to reach $100 profit.
- Let the website do the heavy lifting. One of the easiest ways to raise money is through a website your supporters can order from no matter where they live. If you are raising money using Yankee Candle Fundraising, you are in luck—the work of preparing a website is already done. Yankee Candle Fundraising’s website is in place, ready for supporters to shop for your cause. They can order directly and easily from there and the profits go straight to you.
Going it alone has its rewards and its responsibilities. The right product at the right price will deliver proven results without stretching you beyond what you can handle.
* Note: The following requests are not acceptable within the Yankee Candle program:
- Class or family reunions
- Paying for elementary, secondary school or college tuition
- Paying for medical bills
- For the benefit of one person, with the exception of People to People
- Any type of pageant
- Burial/funeral expenses
- Any political organization
- Adoption fees
- Employee holiday functions
- To start up a new business
- A mission trip for one person where there is no affiliated organization
- Talent conventions
- Social events within Homeowners Associations
- Wedding expenses
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